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Why Natural Ingredients Make All the Difference in Japanese Beauty Products

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Japan is host to some of the most vibrantly healthy people on earth. This is thanks in part to a healthy diet that promotes internal wellness and a sense of harmony. In addition to being...

J-Beauty’s hydrating superstar ingredient you need in your skincare routine

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Who wants soft, plump and flawless skin? Then let’s talk Hydration! Because let’s face it. Hydration is key to almost every skin trouble we face like dullness, dark spots, fine lines, wrinkles, sagging… The problem...

What is J-Beauty? Your Ultimate Guide to Japanese Skincare

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What is J-Beauty? Your Ultimate Guide to Japanese Skincare By now, you may have noticed the term “J-Beauty” in headlines of beauty magazines. Or perhaps your favorite beauty guru has talked about it on YouTube....

Help us Fight COVID-19

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In Unity with the COVID-19 mask guidelines and appreciation for all essential workers during this pandemic, 20% of your purchase will be donated to buy masks for frontline Care workers.  

We are taking Japanese Beauty to Las Vegas!

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We're so excited to be launching a selection of our brands at one of the biggest beauty trade shows in the world, Cosmoprof North America (CPNA) on July 28-30, 2019.  This beauty event, at the...