Word is that 2021 will be the death of the #shelfie. You know - that dazzling display of a beauty cabinet overflowing with products from each and every skincare category. Cleansers, exfoliators, primers, serums, treatments,...

Spring is in the air, and after a full year spent cooped up indoors, the arrival of sunnier days could not be more welcome! But like all seasons, spring brings its own unique set of...

Often confused with toners and serums, essences are one of the most misunderstood steps in J-Beauty. Though we tend to think of them as “optional,” essences are truly a cornerstone in any J-Beauty skincare routine,...

With the world gradually starting to open up, you might be feeling the motivation to go out again and look fantastic while you’re at it! But before you vamp up your makeup routine, let’s not...

The zodiac is resetting this month! With spring in the air, it’s time for us to rethink our skincare routines. Not sure where to begin? Here’s some custom J-Beauty advice for every zodiac sign. Aries:...

With their snow white skin, dark eyebrows, ruby red lips, and black hair, the geisha is a timeless and iconic symbol of beauty in Japan. But there’s a lot more behind their painted faces. Geishas...

If you haven’t already put thought into how you want to up your self-care game this year, we’ve put together some ideas to get you brainstorming. Start your skincare off on the right foot in...

Dry, flaky and cracked skin? Irritation and redness? If this sounds like your list of annual winter skincare woes, you’re not alone. But you need not fear the cold season! With just a few tweaks...

Many people are amazed at the flawless skin of Japanese people. But if you went to Japan, you’d notice that Japanese people aren’t just product-crazy. They’re equally aware of how their traditional cuisine complements their...