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About The JBeauty Collection

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Meet Ayako your J-Beauty Guide

One day, walking through the aisles of a beauty store, I found it strange that there were so few J-Beauty brands in the US — when there are thousands of high quality products in Japan, rooted in centuries of research and unique natural ingredients.

The JBeauty Collection is curated by a diverse team of beauty experts with a mission to demystify the Japanese beauty philosophy.

You don’t have to travel 6000 miles and spend hundreds of hours scouring through Japan to find the best of the best in J-Beauty. We did all of that for you.

Our Promise

Undiscovered Beauty from Japan

Become an insider on the latest J-Beauty cult favorites, timeless skincare routines and innovative products straight from Japan.

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Minimal Skincare Routine

Focused on quality over quantity, the J-Beauty routine is usually simplified to the bare minimum. Because each product brings long-lasting efficacy, there is no need to pile on a ton of products to your skin.

Quality Natural Ingredients

Trusted for centuries in the realm of traditional Japanese herbal medicine, Japan is full of nature’s treasures combined with meticulous research. From matcha to Aomori apples, enjoy the skin-glowing benefits of these unique ingredients.

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