The number one question we’re asked all the time is,
“How is J-Beauty different from K-Beauty?”
The easiest way to understand the difference between the two is to learn the routine.
Contrary to the 10-step K-Beauty routine, J-Beauty is simplified to a 3-step routine.
But don’t underestimate the simplicity!
Each step is done with the utmost precision and care. Here’s how:
Start by removing your makeup with a cleanser. Once applied, add a small amount of lukewarm water and gently massage in circular motions until the cleanser transforms into a milky texture—this process, known as Nyu-ka, helps lift makeup from your pores.
After rinsing thoroughly, cleanse your skin with a rich foam. Gently press the foam onto your face to remove impurities while minimizing friction.
An essence toner is believed to be the "essence" of beautiful skin. Take a cotton pad and drench it with hydrating essence toner. Apply it on to your skin by gently patting the cotton on your skin with a slightly upward motion as if you’re hydrating each and every pore on your face. When your entire face is perfectly plump you’ve reached “Mochi Hada” status a.k.a your skin’s all set to absorb the nutrients to come.
It’s time to nourish your skin with treatments and serums that tailor to your specific skin condition. Then, lock in all the nutrients and protect your skin with a cream. All the love you gave your skin will mean nothing if you don’t protect it. UV rays are the root of most skin problems —dark spots, wrinkles, dryness, you name it. So, if you don’t want your skincare efforts to go to waste, make sure you apply sunscreen every single day.
“Nyu-ka”: Emulsification. An important process of transforming oil to a milky liquid which helps remove makeup and dirt in your pores.
“Awa Sengan”: A face wash technique using creamy foam.
“Mochi Hada”: Soft and plump skin like mochi ice cream.
“Suhada Bijin”: A person who has beautiful skin even without any makeup.