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The J-Beauty Routine Explained

The number one question we’re asked all the time is, “How is J-Beauty different from K-Beauty?” The easiest way to understand the difference between the two is to learn the routine. Contrary to the 10-step K-Beauty routine, J-Beauty is simplified to a 3-step routine. But don’t underestimate the simplicity! Each step is done with the utmost precision and care. Here’s how:

Step 1: Cleanse

Start by removing your makeup with a cleanser. Once you've applied the cleanser on your skin, take a small amount of lukewarm water and gently massage in circular motions. You’ll see the cleanser turn to a milky texture. This process called “Nyu-ka” is super important in getting all the makeup out of your pores. After you’ve rinsed thoroughly, you’re ready to wash.

Gently wash your face with “Awa” which literally means bubbles. Friction is your skin’s worst enemy. It can be the cause of wrinkles, dark spots and other signs of skin aging. That’s why the Japanese swear by creating the creamiest foam which acts as a cushion between your hands and your skin. Gently press the foam against your skin to remove the unwanted dirt and debris from your pores.

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Step 2: Hydrate

An essence toner is believed to be the "essence" of beautiful skin. Take a cotton pad and drench it with hydrating essence toner. Apply it on to your skin by gently patting the cotton on your skin with a slightly upward motion as if you’re hydrating each and every pore on your face. When your entire face is perfectly plump you’ve reached “Mochi Hada” status a.k.a your skin’s all set to absorb the nutrients to come.

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Step 3: Seal

It’s time to nourish your skin with treatments and serums that tailor to your specific skin condition. Then, lock in all the nutrients and protect your skin with a cream. All the love you gave your skin will mean nothing if you don’t protect it. UV rays are the root of most skin problems —dark spots, wrinkles, dryness, you name it. So, if you don’t want your skincare efforts to go to waste, make sure you apply sunscreen every single day.

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J-Beauty Vocab

Nyu-ka”: Emulsification. An important process of transforming oil to a milky liquid which helps remove makeup and dirt in your pores.

Awa Sengan”: A face wash technique using creamy foam.

Mochi Hada” : Soft and plump skin like mochi ice cream.

Suhada Bijin” : A person who has beautiful skin even without any makeup.