Welcome to The JBeauty Collection
Japan is full of innovative, high-quality skincare products, rooted in centuries of research with unique natural ingredients. Yet, so little is represented in the U.S. That’s why we've handpicked the best of the best in J-Beauty, never before introduced to American beauty lovers.Discover more
Why we’re excited about #Skinimalism (and you should be too!)
May 13, 2021
Word is that 2021 will be the death of the #shelfie. You know - that dazzling display of a beauty cabinet overflowing with products from each and every skincare category. Cleansers, exfoliators, primers, serums, treatments,...
4 ways to make your J-Beauty skincare routine pay off this spring
May 11, 2021
Spring is in the air, and after a full year spent cooped up indoors, the arrival of sunnier days could not be more welcome! But like all seasons, spring brings its own unique set of...
What is kojic acid in Japanese Bihaku?
April 27, 2021
What is Japanese bihaku? While the literal translation of bihaku is “skin whitening,” traditional skin whitening utilizes chemicals, going as far as bleach, to dial down the skin several shades. On the other hand, J-Beauty...
What is a J-Beauty essence and how should I add it to my skincare routine?
April 20, 2021
Often confused with toners and serums, essences are one of the most misunderstood steps in J-Beauty. Though we tend to think of them as “optional,” essences are truly a cornerstone in any J-Beauty skincare routine,...