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Why we’re excited about #Skinimalism (and you should be too!)

Posted by Jbeauty Collection on

Word is that 2021 will be the death of the #shelfie. You know - that dazzling display of a beauty cabinet overflowing with products from each and every skincare category. Cleansers, exfoliators, primers, serums, treatments,...

4 ways to make your J-Beauty skincare routine pay off this spring

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Spring is in the air, and after a full year spent cooped up indoors, the arrival of sunnier days could not be more welcome! But like all seasons, spring brings its own unique set of...

What is kojic acid in Japanese Bihaku?

Posted by Jbeauty Collection on

What is Japanese bihaku? While the literal translation of bihaku is “skin whitening,” traditional skin whitening utilizes chemicals, going as far as bleach, to dial down the skin several shades. On the other hand, J-Beauty...

What is a J-Beauty essence and how should I add it to my skincare routine?

Posted by Jbeauty Collection on

Often confused with toners and serums, essences are one of the most misunderstood steps in J-Beauty. Though we tend to think of them as “optional,” essences are truly a cornerstone in any J-Beauty skincare routine,...

Still sleeping in your make-up in 2021? Here’s what happens

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With the world gradually starting to open up, you might be feeling the motivation to go out again and look fantastic while you’re at it! But before you vamp up your makeup routine, let’s not...

J-Beauty Spring Skincare Tips for Every Zodiac Sign

Posted by Jbeauty Collection on

The zodiac is resetting this month! With spring in the air, it’s time for us to rethink our skincare routines. Not sure where to begin? Here’s some custom J-Beauty advice for every zodiac sign. Aries:...

Skincare: Then and Now

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This month we’re celebrating International Women’s Day! We’re happy to say that when it comes to skincare, women have definitely come a long way. In this blast from the past, let’s look back at a...

Something exciting is happening with J-Beauty Brand La Vie Précieuse

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Something super exciting is happening with J-Beauty skincare brand La Vie Précieuse! Just this February 22nd, La Vie Précieuse was featured on CBS Tampa Bay’s Great Day Live, a live lifestyle tv show that airs...

5 Benefits of J-Beauty enzyme powders (facial cleansers)

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What are J-Beauty enzyme powders? Before we get ahead of ourselves, let’s first understand what enzymes do. An enzyme is a catalyst that speeds up chemical reactions in living things, without being altered themselves. There...