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What is J-Beauty? Your Ultimate Guide to Japanese Skincare

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What is J-Beauty? Your Ultimate Guide to Japanese Skincare By now, you may have noticed the term “J-Beauty” in headlines of beauty magazines. Or perhaps your favorite beauty guru has talked about it on YouTube....

Help us Fight COVID-19

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In Unity with the COVID-19 mask guidelines and appreciation for all essential workers during this pandemic, 20% of your purchase will be donated to buy masks for frontline Care workers.  

We are taking Japanese Beauty to Las Vegas!

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We're so excited to be launching a selection of our brands at one of the biggest beauty trade shows in the world, Cosmoprof North America (CPNA) on July 28-30, 2019.  This beauty event, at the...