Japanese beauty brand UNNATURALLY NATURAL is making waves when it comes to natural skin solutions that uphold the strictest standards. Vegan, cruelty-free, and clean, each product is formulated to ensure that it delivers only the very best goodies to your skin. Let’s check out some of the ultra-clean ingredients you’ll find in UNNATURALLY NATURAL’s product bottles.
You might have heard of this ingredient while scrolling through TikTok or your IG feed. It sounds scientific and complex, but niacinamide is essentially a topical version of vitamin B3. Although it’s best to intake plenty of vitamin B3 in your diet as well, this ingredient is said to be more effective when applied directly to the skin. A true powerhouse, niacinamide is said to help minimize pore appearance, regulate oil, guard against sun damage, treat hyperpigmentation, prevent fine lines and wrinkles, and curb breakouts.
Another beauty buzz word, squalene is a component of sebum that is naturally produced by our skin cells. It helps the skin retain moisture, strengthens the barrier function, and keeps it soft. Squalene is considered non-comedogenic and hypo-allergenic, so it won’t clog your pores. It’s even found in baby cosmetics, so sensitive skin types can rest assured it won’t cause irritation.
3. Marula oil
Derived from the south African marula fruit tree, marula oil is a pale yellow oil that is known for its quick-absorbing texture and nutty fragrance. It can be used on the skin, hair, and nails to improve elasticity, firmness, and collagen synthesis. In skincare, it is said to help prevent stretch marks, soften fine lines, and treat acne.
4. Hyaluronic acid
This hydrating ingredient needs no introduction. With its claim to fame of being able to retain up to 1000 times its weight in water, it is the gold standard of moisturizers these days.
5. Shea butter
You might spot shea butter taking over in just about everything these days – soaps, conditioners, and body butters to name a few. Extracted from the nut of the shea tree native to sub-Saharan Africa, shea butter is loaded with vitamins A, E, and F, making it a powerful emollient minus the greasiness that often accompanies butter. It’s gentle enough to use on baby skin, yet a go-to for the most cracked, rough, and dry skin types.
6. Rice bran extract
Used for centuries in Japan as a skin savior for all skin types, rice bran extract is particularly effective as a natural exfoliant that brightens, detoxes, and hydrates the skin in a flash. This is likely due to its high amino acid content.
7. Okinawa mozuku extract
Brown algae grown in the coastal waters of Japan’s southernmost island, mozuku helps strengthen skin that has been damaged by external factors like UV rays, inflammation, and dryness. Such antioxidant action may help slow down the formation of wrinkles, spots, and skin sagging.
8. Fermented pumpkin extract
Loaded in enzymes that help to break down dead skin and boost cell turnover, fermented pumpkin extract helps to make pores and acne scars less visible. Packed in beta-carotene, vitamins C and E, this powerhouse protects the skin from free radicals and environmental stressors that lead to dark spots, fine lines, and wrinkles.
9. Jojoba oil
Another ingredient that hits the aisles of your local supermarket and drugstore, jojoba oil boasts a high profile of vitamin E, vitamin B, copper, and zinc. With a structure similar to sebum, jojoba oil is non-comedogenic, making it a good face oil for acne-prone individuals.
10. Baobab oil
While baobab oil might be overshadowed by the more popular argan oil and shea butter, it is a highly versatile oil that can be used all over the skin and hair. This golden yellow oil is derived from the African baobab tree, nicknamed the “tree of life.” Loaded in vitamins B, C, and Omega 3s, baobab oil is said to strengthen the skin and nail barrier, preserve collagen, soothe dry skin, lighten dark spots, fight free radicals, and even cleanse the skin of dirt and residue.
11. Vitamin C
Well-known by skin junkies and newbies alike, Vitamin C is a popular brightening antioxidant found in skincare products across the board. It’s most prized for its ability to lighten dark spots, encourage collagen synthesis, and defend the skin from harsh environmental stressors like UV rays and pollution.
What are AHAs, anyway? A chemical exfoliant that is short for alpha-hydroxy acids, AHAs are naturally occurring substances in fruit, milk, and sugarcane. They are popular in skincare formulations due to their ability to help reduce visible signs of premature aging including discoloration, fine lines, and wrinkles. Since they help promote the shedding of dead skin cells, you can expect AHAs to leave your skin feeling soft and smooth.
Can’t wait to get your hands on the UNNATURALLY NATURAL product line? See The JBeauty Collection best picks below.