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What is kojic acid in Japanese Bihaku?

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What is Japanese bihaku? While the literal translation of bihaku is “skin whitening,” traditional skin whitening utilizes chemicals, going as far as bleach, to dial down the skin several shades. On the other hand, J-Beauty...

What is a J-Beauty essence and how should I add it to my skincare routine?

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Often confused with toners and serums, essences are one of the most misunderstood steps in J-Beauty. Though we tend to think of them as “optional,” essences are truly a cornerstone in any J-Beauty skincare routine,...

Still sleeping in your make-up in 2021? Here’s what happens

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With the world gradually starting to open up, you might be feeling the motivation to go out again and look fantastic while you’re at it! But before you vamp up your makeup routine, let’s not...

J-Beauty Spring Skincare Tips for Every Zodiac Sign

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The zodiac is resetting this month! With spring in the air, it’s time for us to rethink our skincare routines. Not sure where to begin? Here’s some custom J-Beauty advice for every zodiac sign. Aries:...

Skincare: Then and Now

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This month we’re celebrating International Women’s Day! We’re happy to say that when it comes to skincare, women have definitely come a long way. In this blast from the past, let’s look back at a...

Something exciting is happening with J-Beauty Brand La Vie Précieuse

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Something super exciting is happening with J-Beauty skincare brand La Vie Précieuse! Just this February 22nd, La Vie Précieuse was featured on CBS Tampa Bay’s Great Day Live, a live lifestyle tv show that airs...

5 Benefits of J-Beauty enzyme powders (facial cleansers)

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What are J-Beauty enzyme powders? Before we get ahead of ourselves, let’s first understand what enzymes do. An enzyme is a catalyst that speeds up chemical reactions in living things, without being altered themselves. There...

Plant-based Skincare: The Power of Botanical Ingredients in J-Beauty

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Ever wonder how people cared for their skin back in the day? Plant-based skincare might seem like a hipster trend, but history tells us that the use of botanical ingredients in skincare is far from...

Face, neck, and hand skincare – what’s the difference?

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Should you bother about your neck and hands in your skincare routine? Long story short – yes. Sure, you could just extend your regular facial routine downwards to your hands and neck, to keep things...