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Are J-Beauty all-in-one skincare products right for me?

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You know our philosophy. Skincare routines should be sustainable. We’re not fans of crash “skincare diets” that lead to burnout – your routine should be realistic enough that you’ll be willing to commit to it...

How J-Beauty brands are helping the planet in 2021

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“Sustainable,” “Natural,” “Organic,” “Clean,” “Cruelty-free.” More and more beauty brands are finding ways to leave our planet a healthier and happier place. Where exactly do J-Beauty brands stand as we cruise into 2021, and what...

New Year’s Skincare Resolutions for 2021

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If you haven’t already put thought into how you want to up your self-care game this year, we’ve put together some ideas to get you brainstorming. Start your skincare off on the right foot in...

If you love Hyaluronic Acid, check out this J-Beauty brand Kewtopia

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If you’re a fan of the J-Beauty less-is-more philosophy, Kewtopia is one of the brands you want to follow. Kewtopia’s approach is simple, but far from simplistic. They’ve formulated their own forms of hyaluronic acids,...

What are ceramides in skincare? What do they do for your skin?

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Sure, you’ve heard the word before. But with so many skincare terms out there these days, why should you care about ceramides in particular? And more importantly, what can ceramides do for you? Let’s take...

Kick off 2021 with our gift box: J-Beauty New Years Box

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Yup. You heard that right. We’re doing ANOTHER J-Beauty box! We got so much love from you all for our last box, that we’re rolling out a second gift box just in time for New...

5 Japanese Winter Skincare Tips

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Dry, flaky and cracked skin? Irritation and redness? If this sounds like your list of annual winter skincare woes, you’re not alone. But you need not fear the cold season! With just a few tweaks...

Healthy winter skin from the inside-out

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Many people are amazed at the flawless skin of Japanese people. But if you went to Japan, you’d notice that Japanese people aren’t just product-crazy. They’re equally aware of how their traditional cuisine complements their...

Are you washing your face correctly? Cleansing the Japanese way

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Let’s play a game. You’re on a desert island and you can take only one treasured skincare item with you. Which do you choose? A. Cleanser B. Toner, Essence or Lotion C. Serum D. Cream...