Blog

By now, you may have noticed the term “J-Beauty” in headlines of beauty magazines. Or perhaps your favorite beauty guru has talked about it on YouTube. It’s the biggest trend in beauty right now. So, why is everyone so obsessed about J-Beauty? Whether you’ve heard about it or not, you’ve come to the right place. Because we’ll be giving you the rundown on what J-Beauty is all about.   First things first. What exactly is J-Beauty? Simply put, J-Beauty is beauty from Japan. But it isn’t just about the Japanese skincare and makeup products. It depicts everything from the products,...

In Unity with the COVID-19 mask guidelines and appreciation for all essential workers during this pandemic, 20% of your purchase will be donated to buy masks for frontline Care workers.  

We're so excited to be launching a selection of our brands at one of the biggest beauty trade shows in the world, Cosmoprof North America (CPNA) on July 28-30, 2019.  This beauty event, at the Mandalay Bay Convention Center in Las Vegas, hosts more than 40,000 visitors and approximately 1,415 exhibitors.  As a J-Beauty destination for the U.S., we will be showing our very first, highly curated selection of Japanese beauty brands at the show at booth #38189. Japan has long been known for timeless beauty routines and the most advanced skincare products rooted in centuries of research and technology....