Consumers are demanding quality as a factor in beauty products
The globalization of beauty products and practices have advanced significantly over the past decade. While there are cultural differences in each country, consumers are demanding high quality as a factor in beauty products. According to one survey, the highest-quality beauty products come from Japan, the United States, and France (in that order).
In this survey, 65 percent of those who used a wide variety of beauty products from different countries placed Japanese products in the number one spot. In fact, most of those surveyed stated they expect Japanese products to be of the highest quality, due to their past use of those beauty products.
Japanese beauty products are renowned for quality and effectiveness
Research has shown that Asian-Americans spend the most on beauty products across the globe, spending 70 percent more than the general U.S. population on these beauty products. While high-quality beauty products can come at a price, many people are willing to pay the price to obtain the best quality care for their skin. Overall, Japan is an amazing country for beauty products, with Japanese beauty products renowned across the world for quality and effectiveness.
Globally, Japan is the second-largest market for beauty products
As far as market share, Japan is the world’s second-largest market for cosmetics and beauty products after the United States. The Japanese beauty product industry is highly sophisticated—and highly competitive. Japanese consumers are considered to be highly conscious of quality, product value, and the brands they buy and use.
In 2013, Japan’s beauty and personal care product markets accounted for more than 40 percent of the entire Asia Pacific market (which is one-third of the global market). Those numbers have only increased over the past few years. The most popular items for Japanese consumers are skincare items that are high performing and quick-acting, with multi-appeal attributes. Organic, natural, luxury, and unique or branded products are in high demand in the marketplace.
The JBeauty Collection offers quality J-Beauty brands
The JBeauty Collection’s La Vie Précieuse is an innovative anti-aging skincare line that’s all about hydration. Hydration is the key to virtually every skin problem you will face—dark spots, sagging, wrinkles, and dullness. As we age, our skin’s ability to retain hydration diminishes. La Vie Précieuse focuses on replenishing your skin with super-hydrating ingredients.
And one of the key hydrating ingredients seems to be getting a lot of attention these days — Proteoglycan. While Proteoglycans are similar to hyaluronic acid—which we’ve all heard about—it retains even more moisture in your skin. Hyaluronic acid is a popular skincare ingredient due to its ability to attract and hold almost 1,000 times its weight in moisture. But wait till you hear this. Proteoglycan retains 1.3 times more water than hyaluronic acid! It’s basically the new superstar in hydration everyone who cares about their skin should check out.
Proteoglycan was discovered in the 1970s, but its remarkable benefits on top of the complexity of its extraction made it an extremely expensive ingredient. It was valued at $300K per gram at the time of its discovery! That’s more than a diamond was worth. 40 years after its discovery, Hirosaki University in Aomori, Japan found a safe and cost-efficient way to extract Proteoglycan from the nasal cartilage of a salmon! This was a major breakthrough in the beauty industry in Japan.
Quality beauty products come from quality research. The Japanese beauty industry is said to be 2-3 years ahead in research compared to the states. This meticulous research seems to be the secret sauce in all the quality innovative beauty products from Japan.
There is much more to J-Beauty than the iconic brands you will see at U.S. beauty stores. The JBeauty Collection is curated by a diverse team of beauty experts with a mission to demystify the Japanese beauty philosophy to American beauty lovers. So, we invite you to look around the site and stay tuned for the next blog!