Trends become trends for a reason, and the American trend toward Japanese beauty products is no exception. American women have developed a (healthy) obsession with Japanese beauty products, and for a very good reason. The Japanese beauty industry has become known for its melding of science and quality ingredients with harmony and tradition.

Japanese beauty formulas are based on beloved ingredients, paired with extremely advanced extraction techniques and delivery systems. There are no gimmicks involved in J-Beauty, no overly aggressive scrubs and peels, no unnecessary packaging, and no animal by-products. What’s not to love? While other countries are all about adding more and more, while creating additional steps, Japan has found a “unique sense of abundance in less.”

Japanese Healthy Lifestyle and Its Benefits

Japan's healthy lifestyle are also at odds for the American tendency to supersize everything.  Let’s take a look at how these Japanese healthy lifestyle and its benefits. It is widely known that if you want to know how to live a long, healthy life, look to Japan.

According to an ABC News Report, Japanese citizens remain the healthiest people in the world (the United States ranked a dismal 29^th for healthiest countries and highest life expectancies). Healthy lifestyle is credited with the fact that Japan consistently ranks as the top country for healthy life expectancy.

In fact, according to the Huffington Post, a World Health Organization study determined that Japanese women have a healthy life expectancy of 87 years!  What are the Japanese secrets to healthy living? Here are just a few of those secrets:

• Portion control is one thing you will definitely notice in Japan. The portions are much smaller, especially when compared to the typical American diet. The Japanese eat until they are 80 percent full—then stop eating.

• Consumption of large amounts of green tea is common in Japan. Not only do the Japanese consistently rank in the top ten tea-drinking nations (even ahead of China), most of the tea they drink is green tea. Studies have linked green tea to lower levels of cancer and heart disease, and higher levels of cognitive function. Japanese citizens who drank five cups of green tea a day lowered their mortality rates by 26 percent. Not only is green tea healthy, the Japanese have taken the ritual of tea drinking to a whole new level.

• A diet rich in fermented foods—from pickled side dishes to soy sauce (the average Japanese consumes 8 gallons of soy sauce per year) is the norm. Japanese staples include miso, soy, and bean paste natto—all achieved through fermentation. Fermented foods have been shown to strengthen the immune system, which, in turn, improves overall health. Miso soup is a staple of Japanese diets and is well-known to boost digestion and help cleanse the body. Miso soup makes you feel full longer, thus decreasing snacking between meals.

• A diet containing plenty of seafood is a Japanese staple. Among larger nations, Japan is in the top six for the consumption of seafood. Numbers don’t lie—those who eat fish on a regular basis outlive those who don’t, lowering the risk of death by heart disease by 36 percent. Diets heavy in fatty fishes are proven to both elevate mood as well as to prevent inflammation and certain types of cancer.

• Not just seafood—seaweed as well! Japan consumes about 100,000 tons of seaweed each year, with residents of Okinawa eating more seaweed than anywhere else in the world. Seaweed packs between 2 and 9 grams of protein per cup, delivering more potassium than a banana, and containing natural iodine for regulation of the thyroid.

• While unrelated to healthy food or healthy drinks, the Japanese reverence for nature provides serious health benefits. Not only does Vitamin D from the sun alleviate autoimmune disorders, arthritis, and cancers, time in nature has been shown to significantly improve cognitive and creative functions.

J-Beauty Introduces the World to Timeless Japanese Skincare Routines

With J-Beauty, you can find sophisticated, science-based, simple beauty routines that effectively deliver results in just a few steps. Filled with high-quality, innovative beauty, rooted in centuries of research and technology, J-Beauty brings you an entire universe to discover. With the growing movement of clean beauty, the minimal, ritualistic approach to beauty in Japan is quickly gaining traction in the United States.

J-Beauty offers advanced extracting technology and research to provide the highest quality beauty products, derived from high standards and strict quality control.

If you’re looking for skincare products consisting of natural ingredients, KITAO is the perfect J-Beauty brand for you. KITAO is a skincare line that contains Matcha, as well as superfoods like chia seeds, quinoa and acai.

Why Choose KITAO Matcha Skincare?

Matcha is full of healthy skin ingredients, including Polyphenol and Vitamin C, which are known to provide anti-oxidative skin benefits. Matcha also includes an anti-bacterial and deodorant agent that encourages anti-aging, helping to tighten facial pores. KITAO only uses ECOCERT certified organic matcha, grown in Kyoko, Japan.

In addition to the benefits of Matcha, the KITAO skincare line includes chia seeds, quinoa, and acai. The chia seed is extracted from the Salvia Hispanica seeds by the cold press method. The chia extract contains calcium, minerals, and essential amino acids which are well-known as essential ingredients for a healthy body and beautiful skin.

Quinoa originated in Columbia, Ecuador, Peru, and South America, and has long-been known as a staple food for those living in the highlands of the Andes. When used in skincare, quinoa helps skin stay supple and elastic. Acai has been known as a valuable nutrient among the indigenous Amazons long before the 15^th century. Since acai can grow and survive in severe environments, it is full of essential nutrients for the body and skin.

KITAO’s skincare line offers a gentle, cream cleanser, an essence toner, an enzyme powder face wash, and a deeply hydrating cream. The Matcha + Chia Enzyme Powder is perfect to use following the cream cleanser. You simply mix the powder with water until you achieve a “puff ball” with the texture of whip cream. Press the puff ball against your wet skin to remove dead skin and impurities trapped deep within your pores, then rinse—it’s really that easy!!

We believe you will be delightfully surprised at the benefits your skin will reap, and the difference you will see in your skin’s appearance after using the KITAO skincare line.