We're so excited to be launching a selection of our brands at one of the biggest beauty trade shows in the world, Cosmoprof North America (CPNA) on July 28-30, 2019. This beauty event, at the Mandalay Bay Convention Center in Las Vegas, hosts more than 40,000 visitors and approximately 1,415 exhibitors. As a J-Beauty destination for the U.S., we will be showing our very first, highly curated selection of Japanese beauty brands at the show at booth #38189.
Japan has long been known for timeless beauty routines and the most advanced skincare products rooted in centuries of research and technology. J-Beauty is all about sophisticated, minimalistic beauty, clean ingredients, innovation and high-design. Routines often consists of only 3-4 methodical steps but are all centered around long-term efficacy. For Cosmoprof North America, we have selected to bring three Japanese skincare brands including a Japanese pioneer brand for herbal skincare, as well as J-Beauty newcomers with never-before-seen ingredients and cutting edge technology.
Our team has spent hundreds of hours searching for the best of the best from Japanese beauty brands.
Expect to find the most intriguing Japanese indie beauty brands at J Beauty Collection, brands not yet known in the U.S. but with technologies and ingredients delivering results we know you'll fall in love with.