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I tried the La Vie Précieuse MOIST A.P.G. skincare line and it’s a game-changer

Posted by Jbeauty Collection on
Japanese Skincare Review: La Vie Précieuse is a game-changer

We love keeping in touch with those of you who are a part of our JBeauty Collection community, and also hearing about your experiences using products from our collection. We recently sat down with Niousha (26) to learn about her story and her introduction to J-Beauty.

When I was in high school, I was told by the lady at the Nordstrom cosmetics counter that I was still young and didn’t need to worry about doing skincare yet. This really stuck with me for over the last decade, and since then I hadn’t really taken very good care of my skin. I would randomly try different products from Target or Trader Joe’s without knowing what they were or what was in them. I didn’t give much thought in what I was putting on my skin.

That all changed when I discovered La Vie Précieuse about a year ago, around the time the COVID-19 pandemic first started. At the onset of the pandemic, I was struggling with my skin like never before: as a nurse, I had to wear the same mask all the time since there was a shortage of masks when COVID-19 made its first big wave. The masks would get dirty and accumulate bacteria, which caused acne and acne scarring. On top of that, I was required to wear the N95 respirator more often, and whenever I would wear it, the metal would cause scarring on the bridge of my nose and also redness and irritation on my skin.

At the time, I worked Monday through Friday for 8 hours or more a day, and the only time I wasn’t wearing a mask was when I was at home or in my car.

When a friend of mine noticed the struggles I was facing with my skin, she recommended the La Vie Précieuse Moist A.P.G. Line. At first, I had no idea what this brand was, what the ingredients were, or what function each ingredient had for the skin, but I knew I could trust them because they were quality products made in Japan.

What is the La Vie Précieuse Moist A.P.G. Line?

La Vie Précieuse is a skincare brand born in Aomori, a region located in the far north of Japan, known as the largest apple-producing area in the country. What a lot of people don’t know is that it is the birthplace of natural beauty essences and skincare innovation. Through meticulous research, La Vie Précieuse has perfected a simple 3-step approach to prep the skin for deep hydration to lock the moisture in for long-lasting, plump skin. Almost every skin problem roots back to lack of hydration, and the MOIST A.P.G. line helps to resolve a variety of skin concerns including fine lines, wrinkles, dark spots, acne scars, and sagging.

The effectiveness of La Vie Précieuse products comes from 3 unique key ingredients which are all cultivated in Aomori prefecture, Japan:

  1. Apple-derived ceramide is a unique ceramide derived from Aomori apples. This skin-saver acts as a protective barrier that prevents your skin from losing moisture.
  2. Proteoglycan is a breakthrough ingredient extracted from the nasal cartilage of salmon. It has 1.3 times more water retention power than hyaluronic acid, while supporting the production of collagen and hyaluronic acid.
  3. Glycyrrhizinate is extracted from Aomori’s Tsugaru Licorice Roots. It helps to brighten your skin and acts as a skin softener, allowing all the nutrients to permeate deep into your skin.

What to expect when using La Vie Précieuse

The main problems I was facing with my skin included redness and irritation, acne, and scarring. After trying the 3-step skincare routine by La Vie Précieuse, I noticed a significant change in my skin.

I start my routine by using the MOIST A.P.G. Lotion (Essence). The lotion is very viscous – it’s thicker in texture than a regular toner and penetrates into the skin to prep it for absorption of the products applied after. For morning, I finish my routine with the MOIST A.P.G. Emulsion. It’s easy to apply due to its lightweight texture, but I surprisingly don’t feel any dryness throughout the day after use. I dab it on all over my face and use it as a primer for my makeup application as well. I naturally have oily skin, so at first, I was worried since the texture was a bit on the oily side; however, I don’t feel any of the oiliness on my face after use which is amazing.

For night, I use the MOIST A.P.G. Cream as an additional third step to make sure the moisture is sealed for plump, hydrated skin in the morning.

I appreciate the pleasant scent of the Aomori apples in all of the products, and also how they are sustainable in the way they use the ingredients for the products.

Now my face feels more hydrated, and the redness I had is completely gone. I am able to go out without makeup on, or just apply a little concealer with no foundation and it’s usually enough. My friends and family will tell me, “Why would you put makeup on? You look so much better without makeup!” I feel much more confident now and I love showing off my natural skin.

Using the La Vie Précieuse Moist A.P.G. Line was life-changing for me, and I would recommend it to anyone struggling with skin issues. J-Beauty products are the way to go.


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