Blog — KITAO matcha skincare

Japanese Healthy Lifestyle and Skincare

Japanese Healthy Lifestyle and Skincare

Trends become trends for a reason, and the American trend toward Japanese beauty products is no exception. American women have developed a (healthy) obsession with Japanese beauty products, and for a very good reason. The Japanese beauty industry has become known for its melding of science and quality ingredients with harmony and tradition.   Japanese beauty formulas are based on beloved ingredients, paired with extremely advanced extraction techniques and delivery systems. There are no gimmicks involved in J-Beauty, no overly aggressive scrubs and peels, no unnecessary packaging, and no animal by-products. What’s not to love? While other countries are all...

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Japanese Preventative Skincare and Anti-Aging

Japanese Preventative Skincare and Anti-Aging

Many people think the terms “Preventative” and “Anti-aging” mean the same thing; in fact, they are two very different concepts as far as skincare goes. Many women of a certain age—myself included—spent our teens, twenties, and thirties sleeping in our makeup, fluffing off sunscreen, staying up too late, and eating too many processed foods and too few healthy ones.   Then the day comes when we find ourselves in a brightly-lit room with a mirror and are horrified to see the beginnings of tiny lines. Immediately we head to the department store, loading up with every skincare product that has...

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